Target presents all the wiener news that’s fit to consume

. . . To bring the Wiener News Network to life, Target sought to create an authentic news atmosphere, including the creation of an animated opening sequence and the use of a real CBC newsroom for the shoot. There was a extensive search for appropriate WNN anchors and there was also emphasis on finding the perfect [...]

Giant Ant brings print ad to life

In our last Evolution feature, we tell how smashLAB created a feature-rich site for the Vancouver Aquarium. Apparently the Aquarium is shrewd in its choice of creative suppliers. We were later contacted separately by Giant Ant Media, who wanted to relate how they brought a print ad to life for the same client in a [...]

What Lies Beneath the Surface

The Vancouver Aquarium has been Canada’s largest aquarium for more than 55 years. Since opening in 1956, its staff has grown from seven to nearly 400 employees, while its facility has expanded from 9,000 to more than 100,000 square feet. The Aquarium manages numerous conservation and educational programs across Canada, and has participated in groundbreaking international [...]

A Well-Groomed Identity

Earlier this year, Scott Christie, then a partner at Pylon Design, was approached to do an identity for a new barbershop in Toronto’s bohemian Queen Street West district. Garrison’s By The Park Barbershop would be located across from Trinity Bellwoods Park, its name a reference to the British troops once stationed in the area during [...]

Mongrel Dogs Run at Film Festival

Helios Design Labs of Toronto created a new title/intro for the 16 films of Mongrel Media being debuted at the Toronto International Film Festival. Slow motion footage of a running dog was stabilized, tracked and rotoscoped to remove the background. . . . Read the full article, and see the film intro’s creation step by [...]

The Evolution of BMW

In our “Evolution” series, we show a  progression of a project (a design, ad campaign, interactive project, etc.), from initial brief through to final execution, with all the steps and missteps in between. In this first edition of “Evolution,” we take a look at the development of Cundari‘s recent Web films for the BMW 1M Series. [...]