Cannes Lions 2014: Why Does Everything Have to be So Serious?

The third in a series of guest posts by Brent Nelsen, managing partner and SVP director of planning at Leo Burnett Toronto. Brent is filing from Cannes, France, where he’s attending the Cannes Lions International Festival of Creativity. See his other posts here, here and here. I feel a strong need to channel my inner [...]

Cannes Lions 2014: Is Planning Dead?

The second in a series of guest posts by Brent Nelsen, managing partner and SVP director of planning at Leo Burnett Toronto. Brent is filing from Cannes, France, where he’s attending the Cannes Lions International Festival of Creativity. See his other posts here, here and here. As Mark Twain said in the New York Journal of June 2, [...]

Going to Cannes? We’re Looking for a Blogger!

Do you work in the advertising, branding, design or tech industries? Are you attending the Cannes Lions festival in France between June 15-21, 2014? Applied Arts wants to hear from you! We’re looking for a creative communications professional to write two or three blog posts for us during the festival to tell us about their [...]

As the Goose Flies

by Will Novosedlik Air Inuit’s redesign by a Montreal firm is yet another example of Canadian talent. So why aren’t we celebrating it? These days, in English Canada, we tend to look to America and Europe for examples of “best practices” in branding. Rare is the time when we consider what’s happening right here at [...]

SXSW Interactive 2014: Is it All Worth It?

The last in our series of guest posts by Michelle Campbell, senior planner and digital strategist for the TELUS account at TAXI Canada. Michelle attended the SXSW Interactive Festival in Austin, Texas this week. Read her other posts here and here. SXSW Interactive has gone through an interesting evolution over the years. Once reserved as a meeting [...]

SXSW Interactive 2014: New Rules for the Creative Process

The second in our series of guest posts by Michelle Campbell, senior planner and digital strategist for the TELUS account at TAXI Canada. Michelle is filing from Austin, Texas, where she is attending the SXSW Interactive Festival. Read her first post here.  Although this is only my second time attending SXSW Interactive, I’ve learned a lot of [...]

SXSW Interactive 2014: A Human Focus

The first in our series of guest posts by Michelle Campbell, senior planner and digital strategist for the TELUS account at TAXI Canada. Michelle is filing from Austin, Texas, where she is attending the SXSW Interactive Festival. Read her other posts here and here. If you attended SXSW Interactive 2012, the theme was clearly software. [...]

Context and the Creative Voice

Earlier this year, I moved from Toronto to Berlin and, at that time, I also agreed to do a series of articles for Applied Arts, writing about how the creative scene abroad differs from what I had experienced in Toronto. Berlin is one of the world’s creative hotspots and it has proven to be an [...]

Flat Design, Skeuomorphism and the Museum of Things

The rise of the flat aesthetic within graphic and interactive design over the last several years has kick-started many debates about its merits, especially when compared to the previously-popular skeuomorphic aesthetic. Flat design has approached near-ubiquity on the web, and its sudden dominance is a result of the stagnation of the previous trend mixed with [...]

Design in the Start-Up World

The last few years of design discourse have witnessed a parade of arguments arguing for the essentiality of the design process and attempting to integrate design into virtually every facet of business, on the pretext of the tendency of designers to attempt to come up with innovative solutions to old problems. Although many of the [...]