Vaya, Vaya México!

It’s no surprise that food chain Mucho Burrito is cheering on Mexico in the World Cup. Now, it’s inviting customers to do the same by literally shattering the competition. With the help of Toronto agency dougserge+partners, for each game Mucho Burrito is setting up piñatas filled with candy and gift cards at a different location [...]

Winnipeg, Meet Portland

Winnipeg’s Think Shift has merged with Portland, Oregon–based LogiStyle to create Canada’s first ad agency/corporate culture consultancy. David Baker, CEO of Think Shift, and Dr. Balaji Krishnamurthy, founder of LogiStyle, promise to bring a unique hybrid of brand creation and leadership to their existing and new clients. Think Shift has an experiential marketing track record [...]

Welcome Back, Beer Fridge

O, Canada! The Cannes Lion–winning Molson Canadian Beer Fridge is back in Canada after a 17,000-km trip around the world. The fridge, created by Rethink, became well known over the past few months in Europe and Indonesia, where it stood locked on street corners. Not just anyone could gain access to the cold Molson Canadian [...]

Cannes Lions 2014: Why Does Everything Have to be So Serious?

The third in a series of guest posts by Brent Nelsen, managing partner and SVP director of planning at Leo Burnett Toronto. Brent is filing from Cannes, France, where he’s attending the Cannes Lions International Festival of Creativity. See his other posts here, here and here. I feel a strong need to channel my inner [...]

Fake Grey Poupon Ad Goes Viral

If you haven’t seen this hilarious faux ad for Grey Poupon yet, it’s our Friday gift to you. (Warning: finish your breakfast before you watch.) The spoof was not in any way endorsed by the mustard brand or its parent company Kraft Foods, but with over 2 million YouTube views and counting at the time [...]

Cannes Lions 2014: Is Planning Dead?

The second in a series of guest posts by Brent Nelsen, managing partner and SVP director of planning at Leo Burnett Toronto. Brent is filing from Cannes, France, where he’s attending the Cannes Lions International Festival of Creativity. See his other posts here, here and here. As Mark Twain said in the New York Journal of June 2, [...]

Cannes Lions 2014: The Complexity of Simplicity

The first in a series of guest posts by Brent Nelsen, managing partner and SVP director of planning at Leo Burnett Toronto. Brent is filing from Cannes, France, where he’s attending the Cannes Lions International Festival of Creativity. See his other posts here, here and here. “Any intelligent fool can make things bigger, more complex, [...]

Top 3 Father’s Day Ads

We can’t guarantee you will have dry eyes after watching these three videos, which are our top picks to commemorate Father’s Day 2014. Sport Chek created a spot with the help of North Strategic and Notch Video, chronicling the relationships between Toronto Blue Jays players and their dads and culminating in a special surprise for [...]

World Cup Roundup

The 32-day FIFA World Cup series kicks off today in Brazil, and while we may disagree on which countries we’re rooting for, or whether it’s “soccer” or “football,” we can agree on one thing: there are some pretty cool ads making the rounds for the 2014 event. Here’s a roundup of some of our favourites: [...]

Nifty Ads from St. Bernadine

If you’ve been to Victoria, you probably know Paul’s Motor Inn. The motel’s diner, Paul’s Restaurant, has been a local favourite for home-style cooking since the 1950s, and the inn itself, built in 1972, is celebrated for its mix of kitsch and affordability. St. Bernadine Mission Communications in Vancouver created an out-of-home campaign to promote [...]