From a June 4 post on the Canadian Royal Mint Facebook page: Have you noticed our new look? The Mint brand has evolved over the course of its 105-year history and today, is synonymous with trust, pride and innovation. In our new logo, trust and pride are reflected in the iconic Canadian maple leaf, which [...]
This is a second in a series of blog posts by Karen Howe, senior vice-president, creative director of One Advertising in Toronto and Applied Arts Magazine advertising columnist. She is filing from France, where she is a Cannes Lions judge. Many wonder how one gets chosen to be a Cannes judge. You have to run the gauntlet [...]
RJ Brewers chose lg2boutique, of Montreal and Quebec City, to update the packaging for the Tremblay brand. Created in 1992 the Quebec brewer took advantage of the arrival of a new format, the 355 ml can, to review all of its packaging. Because Tremblay was already the best seller for RJ Brewers, it was decided the [...]
The advertising movie “Alma” (in English, Soul), produced by award-winning Brazilian production company Sentimental Filme, tells the story of the legendary war photographer Robert Capa (this year marks the 100th anniversary of his birth). Narrated in German, it is told from the point the of view of his own photographic camera, as if slung around [...]
Toys“R”Us Canada has collaborated with Toronto-based advertising agency Open to create a brand new store concept that celebrates the ‘aha’ moments that happen during play. On Saturday, June 1, the toy store chain opened its first learning concept store in North Vancouver. Named ‘Wonderlab, this new concept store offers products that promote learning, discovery, creativity, [...]
Rodeo, the Montreal-based photo and video rep agency, has announced that it has added product photographer André Doyon to its roster. Doyon specializes in in food photography, fashion accessories and cosmetics. He is known for his photographs of colour swatch clothes, cuisine and deco objects, for such clients as ELLE, enRoute, Holt Renfrew, Lise Watier, Metro, Ogilvy and [...]
Crush of Toronto used illustration techniques to develop a contemporary look for a commercial it animated for WDCW Seattle and Woodland Park Zoo. Crush designer Jullian Ablaza worked with illustrator Ashley Barron to develop the look of the animals and their environments. The environments needed to be simple but complement the animals, flowing from [...]
The votes are in from our fabulous judges and the winners for our 2013 Interactive Awards have been decided. As always, we’ve received feedback from them saying they were impressed with the cutting edge entries they saw, showing that hard work and innovation really does pay off. All of the winning work will [...]
This year marks the 25th Anniversary of the Becel Heart & Stroke Ride for Heart. The annual fundraising event allows cyclists to ride on Toronto’s Don Valley Parkway and Gardiner Expressway, while the highways are closed off to to motorists. In an effort to create a surge in donations and rider support prior to [...]
On her blog, Polish photographer Joanna Jaskólska explains: “My first and definitely not the last experiments with light painting combined with dance. It was a truly inspiring experience.” The light painting effect in Breakdance Baby was created with an LED wand that Jaskólska built for the project. [Nod to Laughing Squid]
