Vaya, Vaya México!

It’s no surprise that food chain Mucho Burrito is cheering on Mexico in the World Cup. Now, it’s inviting customers to do the same by literally shattering the competition. With the help of Toronto agency dougserge+partners, for each game Mucho Burrito is setting up piñatas filled with candy and gift cards at a different location [...]

Cannes Lions 2014: Fueled by Fuels

The fourth in a series of guest posts by Brent Nelsen, managing partner and SVP director of planning at Leo Burnett Toronto. Brent is filing from Cannes, France, where he’s attending the Cannes Lions International Festival of Creativity. See his other posts here, here and here. “Branded content” has been the new marketing buzzword, brief [...]

Cannes Lions 2014: Why Does Everything Have to be So Serious?

The third in a series of guest posts by Brent Nelsen, managing partner and SVP director of planning at Leo Burnett Toronto. Brent is filing from Cannes, France, where he’s attending the Cannes Lions International Festival of Creativity. See his other posts here, here and here. I feel a strong need to channel my inner [...]

Your Mailbox is About to be Haunted

Legend has it that on her wedding day in 1926, a young woman tripped down the candle-laden stone staircase at the Banff Springs Hotel in Alberta, her dress catching fire in the process. She died after breaking her neck in the fall. Since then, there’s been reported sightings of the “Ghost Bride” floating down the [...]

Cannes Lions 2014: The Complexity of Simplicity

The first in a series of guest posts by Brent Nelsen, managing partner and SVP director of planning at Leo Burnett Toronto. Brent is filing from Cannes, France, where he’s attending the Cannes Lions International Festival of Creativity. See his other posts here, here and here. “Any intelligent fool can make things bigger, more complex, [...]

New Collages by Sonia Roy

Montreal-based illustrator Sonia Roy explores science-based themes in her latest series. She developed images to reflect four texts in the Journal du CNRS (Journal of the National Centre for Scientific Research) in Paris. The client emphasized they wanted a similar look to the other pieces in her portfolio, which are a blend of illustration, photography [...]

Searching for a Solution

Some out-of-the-box thinking is what led OCAD students Lauren Livingston and Anton Mwewa to a box-based design in a recent brand identity project for a Toronto-based business. The design duo, who operate under the name LivingstonTankovich, are entering their last year at the university — she’s specializing in graphic design, and he in advertising. They [...]

Top 3 Father’s Day Ads

We can’t guarantee you will have dry eyes after watching these three videos, which are our top picks to commemorate Father’s Day 2014. Sport Chek created a spot with the help of North Strategic and Notch Video, chronicling the relationships between Toronto Blue Jays players and their dads and culminating in a special surprise for [...]

World Cup Roundup

The 32-day FIFA World Cup series kicks off today in Brazil, and while we may disagree on which countries we’re rooting for, or whether it’s “soccer” or “football,” we can agree on one thing: there are some pretty cool ads making the rounds for the 2014 event. Here’s a roundup of some of our favourites: [...]

Nifty Ads from St. Bernadine

If you’ve been to Victoria, you probably know Paul’s Motor Inn. The motel’s diner, Paul’s Restaurant, has been a local favourite for home-style cooking since the 1950s, and the inn itself, built in 1972, is celebrated for its mix of kitsch and affordability. St. Bernadine Mission Communications in Vancouver created an out-of-home campaign to promote [...]