Royal LePage unveils new identity for its Commercial division
Royal LePage has unveiled a new identity for its Commercial division. Designed by Toronto-based Parcel, the mark is “inspired by the legacy of the Royal LePage brand, but in a way that is distinctly business-oriented.” To launch the new brand to Royal LePage’s national network of brokerages and realtors, Parcel worked collaboratively with the Royal LePage marketing team to develop a series of customizable brochures, sales sheets, signage and presentation materials. A brand standards was developed to guide the team through the development of marketing materials – so it appears consistently across the country.
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