Imagine you walk into a party. You know perhaps one person in the crowd. But you’re confident and brave, so you boldly approach the first group of merry cocktailers, thrust out your hand, and introduce yourself. What happens next? First, they look at your face. Are you attractive? Average? Do you give off an impression of congeniality or that of a closet serial killer? Your clothes: do they say trendy, conservative, or definitely-needs-help-with-the-laundry?
And that’s just the tip of the evaluation iceberg. The way you talk, the way you dress, the way you walk – all provoke an emotional response from your audience.
And therein lies the power of a business card. . . . Read Marta Cutler and Vanessa Eckstein’s column.