Despite all the new ways to network online – and some of them, such as LinkedIn, are proving to be very effective – I maintain that the biggest bang for your marketing buck is the real thing: in person, on site, real time networking. You know, where you actually meet living, breathing human beings, look them in the eye, shake their hand, exchange cards and have a conversation.
This view is reinforced every day as I guide my clients through the process of finding where their best prospects congregate and then coaching them on how to make the most of those encounters.
What? You’re not so good at those conversations? You sometimes can’t think of what to say or, worse, you feel like a robot when you open your mouth? . . . Read Ilise Benun’s column.