Here’s publicity you couldn’t buy. Well, I guess it did cost $12,000 but the client got the things back, slightly damaged, so the actual money loss would have been much less . . .
Never mind. Let’s take this from the beginning. As part of its Recharge with Milk campaign created for the Dairy Farmers of Canada, Due North Communications in Toronto put a giant pair of headphones (1.5 metres high by 1.5 metres wide) on a bus shelter in Halifax, enabling people to download free workout music. Somewhere in the end of May or early June (apparently no one is sure of the exact date), the $12,000 headphones were stolen, by more than one person, the police suspect. So speculation and media coverage ensued.
On Friday, the headphones reappeared on the bus shelter, with some damage, According to Halifax Regional Police Const. Holly Smith, the Dairy Farmers of Canada, were “just happy to have them back. At this point, it’s not believed that there will be any charges pending.”
Perhaps the thief’s neck was cramping too much from the mega headphones and so he/she decided to return the damn things.