Cossette Vancouver has completed an integrated project for the BC Ministry of Jobs, Tourism and Innovation called Jobfest 2012. It is intended to introduce the province’s youth to career opportunities and the ministry’s career exploration tools.
Jobfest 2012 is a 52-stop “Rock Your Future” tour that travels to northern and southern B.C., featuring live bands, performers and speakers. The integrated campaign also includes print, out-of-home, ambient, online radio, experiential events, and logo and brand development.
The Jobfest 2012 website features tour info, photos, performer and crew bios, updates from tour stops, links to online career resources (with updates of course also through Facebook and Twitter). Through the website local artists could sign up to be part of the tour.