Restoring someone’s sight and future
Seva Canada approached Cossette to create a PSA about their work restoring sight across across the developing world. The 30-second spot, drawn entirely by hand, unfolds as the story of a young girl is told, showing what a difference it makes to her life to have her sight restored.
Seva is a Vancouver-based charitable organization whose mission is to restore sight and prevent blindness in the developing world. It works in nine of the world’s poorest places: Nepal, Tibet, India, Tanzania and eastern Africa, Guatemala, Cambodia, Egypt, Malawi and Madagascar. Since 1982, it has helped more that three million people see again
Creative Director: Nick Richards
Associate Creative Director: Lisa Lebedovich
Art Director: Lisa Lebedovich
Writer: Amina Halim
Production House: HeadGear
Sound Design: Wave
Account Supervisor: Bianca Knop
Agency Producer: Ann Rubenstein
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