To support the launch of the five M models this summer, Cundari in Toronto has released a new film for BMW. Showcasing the new BMW M5 – “the world’s fastest sedan” – “Bullet” recreates footage of a bullet shooting through objects, but using the car. High-speed driving footage is intercut with super slow motion sequences, set to a soundtrack with Beethoven’s piano concerto No. 5.
“Our objective was to communicate the BMW M5′s duality of luxury and high performance,” says Brent Choi, chief creative officer at Cundari in a press release. “But with this brand and particularly the state-of- the-art engineering that comes from the M5, our biggest creative challenge was to ensure we created a compelling piece that was as innovative as the vehicle.”