India’s Olympic team fuelled by milk
This 2012 London Olympics commercial was created by Amul (Gujarat Cooperative Milk Marketing Federation), the Indian milk brand that is sponsoring that country’s Olympic contingent. The company’s managing director R. S. Sodhi explains that milk is nature’s original energy drink and plays a pivotal role in building the physical and mental strength of the athletes. Amul will launch a series of advertising campaigns for milk, butter, cheese, paneer and ghee to promote this association in the coming months. The company is not only India’s but Asia’s largest milk brand.
[Nod to The Inspiration Room]
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