What Fuels Innovation?
Innovation. You read about it everywhere these days.
It appears that the business world, in an effort to champion innovation, is distancing itself from its recent fascination: design thinking.
Fortunately, innovation and design thinking have one crucial thing in common: creativity. The problem is that creativity can be just as nebulous a construct to grasp as design innovation. But there is a vital component to creativity that is easy to access: curiosity. So now that innovation is the new mantra of business, it is curiosity that must be encouraged.
Advertising guru Leo Burnett once said, “Curiosity about life in all of its aspects, I think, is still the secret of great creative people.” . . . Read Bob Hambly’s guest column.
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