Boris embraces fruity attributes in its new ice teas
As a pioneer in malt-based beverages, Quebec-based Boris has been selling a selection of alcoholic iced teas since the beginning of summer. Montreal-based lg2boutique, the agency behind the Boris brand since its launch, created the identity.
Every flavour of Boris Ice Tea has a unique personality that is reflected in the packaging . The first one, lemon, is reminiscent of an eccentric character from England, with a classic look. The second, peach, highlights the feminine side and features a woman with flowing locks, reminding us of the fuzz on the fruit. Each package is rendered in a fluorescent colour palette based on the attributes of the fruit.
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