Created by Lowe Roche of Toronto, the Pfaff Tweet Race is a virtual race for a real car. The race began on Monday and users can join the race by signing in with their Twitter account at PfaffTweetRace.com. The first 10 contestants to gain 2,500 new Twitter followers will each win a key. One of those keys unlocks the door to a 2013 Audi A4 with a one-year lease and a tuning package worth $5000, courtesy of Pfaff Auto.
Contestants can keep track of their positions in the race on PfaffTweetRace.com. The race will continue until the top 10 have been selected, or for two months, whichever comes first. The 10 key holders will be invited to a special gala event Pfaff Auto where the winner of the new car will be revealed.
The contest is supported by print ads running in The National Post and well as in-dealership at Pfaff Auto and via their website. It’s also being covered by select bloggers.