Citroën celebrates with a Robots Chorus
Agence H Paris offers this 80s Live Aid inspired robots chorus, created by Vancouver-based The Embassy Visual Effects, for Citroën. Over the years Citroën has utilized the robot in many of its campaigns, and this new spot, ”Robots Chorus,” is a celebration of the Citroën automobile through song and robot.
For the spot, The Embassy handled all production and post-production from start to finish. Like the iconic “We Are the World,” this spot is deliberately shot with minimal production design in order to make the concept feel more believable.
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