“Luck favours the prepared.” That’s one of my favourite phrases, because it’s true. Have you noticed that the more prepared you are, the more opportunities seem to fall into your lap?
That’s why it pays to be ready to speak and write as part of your marketing strategy. In fact, it’s the only marketing tool you can actually get paid to use! But if you’re not prepared, you probably won’t see the opportunities when they come your way.
How can you get ready? Have a package ready to send so that, when you see a request for submissions in a LinkedIn Group or a colleague refers you for a speaking gig they can’t make, you can say, “Yes, I can do that,” because you’re not starting from scratch. . . . Read Ilise Benun’s column.