Extreme Group, of Halifax and Toronto, is looking for good karma with the launch of a new venture and the formation of a new executive team. The creative agency’s CEO Paul LeBlanc has launched Karma Gaming International, a “new breed of casual gaming company.” (See video below.) Karma Gaming aims to create games for regulated lotteries that want to offer rewards for various aspects of casual gaming, including a gamer’s skill. “From Extreme Group’s past experience working with Atlantic Lottery, we saw an opportunity to bring more relevance to lottery gaming products, and a younger, online gaming generation,” LeBlanc explains in a press release. “Now we can build gaming products that bridge that gap for lotteries, and offer new opportunities for gaming products for any range of clients”.
LeBlanc’s new focus has led Extreme Group to expand its executive team. Officially assuming the role of president, chief creative officer, partner, Shawn King will continue to grow the agency while maintaining its creative culture. Two new partners have also been named at Extreme: long-time staffers Martin Delaney (vice president, planning) and Mike Bevacqua (managing director, Toronto). They join LeBlanc, King and Daniel Tolensky (CFO, Extreme and Karma) and Clare Tidby (director, client services, Halifax).