Beauty has a day job
Reitmans has unveiled a new look, complete with a new logo, concept stores, website and collections. The clothing retail chain is also launching a new campaign, in which it reveals “the beauty of all women.” Produced by TAXI Montréal, the campaign includes television, OOH, digital, .com content, and a webzine hosted by Facebook. Reitmans will even be offering free music downloads of the songs created for the campaign. “The new work is an ode to women everywhere, says TAXI planner Jeannie Vondjidis, in a press release.” Reitmans believes that all women should feel beautiful, even those who have to eat lunch at their desk.
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