Marketing pundits, brand wonks and agency leaders, either in moments of patriotic fervor or out of the simple ambition to advance their reputations beyond the world of marketing, have in recent years taken a shot at reinvigorating the debate about Brand Canada.
The “Brand Canada” they dream of is couched in themes of innovation and creativity. While we’d all like the world to think of us as creative innovators, and while our economic future may depend on building a strong creative class, these notions are far off the mark when it comes to how the world really sees us. That is, when it sees us. . . . Read Will Novosedlik’s “Prisons, Prudence and Pasta Sauce” column.