Making bus travel cool
What a tall order: Making bus travel cool. If this stylish, funny paean created by Denmark’s M2Film for Midttrafik (a public transportation company that serves the country’s Midtjylland region) doesn’t override all our experiences of bus rides past, it comes close. And entertains mightily in the process, full of slow-mo, over-the-top drama shots and tongue-in-cheek lines (“It even drives you at night” and ”“gigantic panorama windows with impressive views,” for example). The TTC (Toronto Transit Commission) should run, not walk, to this agency for some much-needed image repair. I’ll start learning Danish.
[Nod to Design Taxi]
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