Landing the first human on Mars; improving the lives of millions of cancer patients; evolving the Charter of Rights to better reflect our multicultural society – this fall, York University, in Toronto, is celebrating the high aims of its students as part of an new brand campaign highlighting just how far a York degree can take graduates.
Targeted at high school students considering their postsecondary options, the campaign has been developed by York’s Communications & Public Affairs Division in conjunction with doug & serge, the university’s agency of record. The campaign development involved interviewing a wide range of York students and asking them about their goals and how they hope their York education and on-campus experience will help them positively impact the world in the future.
Over the next year, 21 students from across 10 of York’s faculties will share their visions via a mix of advertising channels, including a unique partnership with MuchMusic, to award one lucky contestant a year of free tuition through a Twitter contest that asks applicants to create their own #thisismytime moment. Current students also have a chance to win a year’s free tuition by sharing their personal visions on an online Vision Exchange.