Digitally mapping a BMW’s flow lines
Toronto creative agency Derooted collaborated with photographer and engineer Javier Lovera on a digital-mapping project for the fourth annual BMW Art Auction, in support of the Air Canada Foundation.
“Javier was one of four photographers selected to participate and came to us to help visualize and showcase the aerodynamics and flow lines of the BMW 6 Coupe,” says Derooted CEO Amir Ebrahimnia in a press release. Lovera would then photograph the results of the mapped projections on the car.
Photographing in the BMW University in Whitby, Ontario, with some of the latest software for live visual performance and mapping, the Derooted team was able to fine-tune everything with a high level of precision on the fly.
A number of visual effects stood out on this project. Achieving the ghosting of the car made it “fly,” as if it was travelling at the speed of light. “Light is fluid, fast and intangible,” says Derooted CD Simón Rojas. “It’s both reflected and absorbed, interacting differently with flat surfaces versus 3D objects. Add hurdles like key stoning, luminosity, light bleed and you have hours of geeking out in a blacked-out studio, feeling like a kid playing with toy cars and lights.”
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