Naked and in trouble? Go shopping
You’re naked on the balcony, while behind you a jealous husband derides his cheating spouse. What do you? You contact a Gostyle rep on your smartphone and order a new outfit that will be delivered directly to you.
This is the idea behind the comedic spot, “Naked Man, directed by Joseph Nanni of Frank for Gotstyle, as one of the first projects launched by new Toronto agency Dorsey/Holme Experience (DHX).
The spot promotes the retailer’s new shopping service, where customers can build their wardrobe in collaboration with a company representative via Skype or FaceTime and part of an integrated campaign that will be supported by an interactive online and Facebook game.
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