Blok creates new Furlined identity
From Vanessa Eckstein and Marta Cutler of Blok Design in Toronto:
Furlined is a film production company based in L.A, highly regarded for the world-class calibre of its work and its directors. Working with the company’s founder and senior executive team, we defined the brand as a starting point for thought, for ideas, and for questioning. The comma suggests the ‘what’s next’ quality of the brand, and the many brilliant stories yet to be told. The simple, bold colour palette borrows from the world of contemporary art, thus reflecting the artfulness that the company, and its film directors, bring to everything they do.
Hmmm, is it only me but I would think that a lot of people would fill in “uck” after the f. Interesting concept though.