“We should be blogging.” I hear this often from clients and I agree that blogging is an effective marketing tool for many reasons, such as bringing qualified prospects to you via search engines and demonstrating your expertise.
However, it’s hard to blog when you don’t know what to blog about.
To blog (or to create any content, whether for a newsletter, Facebook or Twitter) you must have something to say. And if you don’t, whatever you post about will probably be a waste of your time and will certainly not achieve your marketing goals.
Here’s what every design firm needs to be blogging effectively, that is, in a way that will get you the clients you want . . . Read Ilise Benun’s Down to Business column.