It’s a lesson best learned early in your career: don’t burn bridges. A recent situation reminded me of that helpful adage. A creative director I know was looking to hire. He sent a note to a young art director whose work he liked, enquiring if she would care to get together for a coffee to chat. The AD responded with a rather careless note that said something along the lines that a meeting “was not in the cards.”
I could smell the smoke of a bridge being burned. And I couldn’t help but think how foolish she was. Advertising is a small, almost incestuous business. Everyone knows everyone. The faster you figure that out, the longer your career will be. . . . Read Karen Howe’s “Don’t Burn Bridges” column.