“Creativity (in visual communication) is the ability of some individuals to form new and meaningful relationships between previously unrelated imagery.”
I don’t recall I came across this statement, or who said it. But to me it remains the most succinct definition of a unique human quality that has been the driving force behind many memorable visual messages, ones that have risen above the humdrum, or the blatantly ludicrous.
To be judged “creative” may occasionally equate with something like sainthood (or at least stardom) in a profession focused on helping businesses or governments to persuade people believing life really is as they see it pictured in print or on screens. As the seductive power of such manufactured reality has been shown to be highly effective as well as immensely profitable, creativity is held to be almost sacrosanct. But is it? . . . Read Hans Kleefeld’s guest column.