Orangetango walks the blue line
Orangetango has created a visual identity campaign, including website, for La Ligne Bleue (The Blue Line), a new umbrella organization of more than 25 arts and entertainment destinations on the Blue Line of the Montreal Metro. The agency developed a brand that works both in print and on the web. The website is also designed to create a sense of community, and appreciation for local culture, encouraging participation from visitors, including suggestions for content and secret places to visit in the neighbourhoods served. The campaign launched in the Montreal Metro, in newspapers, on the web and in various cultural venues.
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