In celebration of Crime Stoppers Month, Newfoundland and Labrador (NL) Crime Stoppers’ new campaign encourages people to use their voice to help solve crime. Developed by Target, the new multimedia campaign consists of TV, radio, print, out of home, and a logo redesign, and emphasizes how all information, no matter how small, helps and brings police closer to solving crimes. Every tip counts.
The new campaign will run across the province in hopes of increasing the number of tips. Last year, NL Crime Stoppers received 1,477 anonymous tips.