Advertising featuring floating cows created for the Cadbury Cadbury Bubbly chocolate bar last year by Ogilvy South Africa is now the basis for a global advertising campaign. The TV spots take viewers to the enchanted Joyville dairy farm to show where the Bubbly comes from. The product launch in South Africa included the floating cows on a specially designed website and in photos on the Cadbury SA Facebook page. Cadbury Australia promoted the Mint and Strawberry flavours by adopting the original South African material.
According to Ogilvy’s site:
The Brief: Can another aerated chocolate bar compete with Nestlé’s Aero? Kraft answered “Yes” and embarked on an exciting journey with the development of the new Cadbury Dairy Bubbly. Using a 360º integrated approach, we needed to drive awareness and introduce the bubbly new member of the Cadbury family into their lives.
The Idea: The lighter side of life was created and turned into the heart of the campaign. It took people on a magical journey to a whimsical dairy farm where they could discover the secret to Where Cadbury Dairy Milk Bubbly comes from. The television commercial captured the lighter side of what happens when you combine SA’s best loved chocolate with a burst of bubbles both inside and out. Green pastures, floating cows and a friendly South Africa farmer told the Bubbly story.
[Nod to The Inspiration Room]