TBWA Toronto’s MADD Campaign
This is the latest campaign from TBWA\Toronto and Holiday Films director Adam Massey, a four spot campaign for MADD. In an attempt to mix humour into a serious topic, the crew at TBWA and Massey took a self-described Monty Python approach to keep the spots memorable and differentiate it from other drinking-and-driving campaigns.
“I knew these spots were making light of a very serious issue, drinking and driving, but in a very clever way,” explained Massey. “The first time people see these spots they feel a bit uncomfortable, not knowing how to react to them, are they funny, or sick? But after a second viewing they start laughing, and they get the obvious message from these spots.”
The four pieces can be seen through Glossy Inc.: Lenny, Hal, Ryan and Rob as well as an interview with Massey, general campaign info and credits here.
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Great. It was about time someone figured out how to make the point that only morons drink and drive and more particularly that you are a morn if you drink and drive. Good on you.