Toronto-based agency Zebra Studios has rebranded Skate Canada, the largest figure skating governing body in the world, dedicated to providing Canadians with the opportunity to skate for fun, fitness and achievement. Through a complete marketing campaign that features a new logo design, television commercials, radio ads, Facebook promotions and more, Zebra has helped Skate Canada refresh their brand to better promote skating as a healthy and fun activity for all Canadians.
As part of the campaign, Zebra produced and scripted three HD TV spots featuring cameos from three-time Canadian national skating champion Patrick Chan, three-time national champions in pairs skating Jessica Dube & Bryce Davison, and NHL alumni Dennis Maruk. Watch the video with Patrick Chan below:
Zebra also designed and ran a contest through the Skate Canada website and Facebook called “Show it off for Skate Canada”, which encouraged skating clubs to raise awareness of the new logo in order to win a one-day skate seminar with legendary skater Kurt Browning. View a screencapture of the contest and more promotional images designed by Zebra for Skate Canada below the jump.