The Power of Creative Ideas

Published on Friday, September 16th, 2011 by Peter Giffen

Euro RSCG has published a book that explores the role of creativity in business success. The 290-page hardcover publication, The Creative Business Idea Book: Ten Years of Breakthrough Thinking, celebrates the creation of “ideas so powerful they can transform business, build categories and alter consumer perceptions, over time or sometimes overnight.” To make its point, the book draws on more than two dozen campaigns the agency created for McDonald’s, Dulux, Evian, Coca-Cola, Air France, Nokia, eBay and others. The book can be purchased for $50 from Amazon.

2 Comments »

2 Responses to “The Power of Creative Ideas”

Jackie Houston, on September 21st, 2011 at 11:04 am Said:

Dear Mr. Giffen ; I am interested in submitting some of my wriiten material to Applied Arts Magazine in the near future. Could you please provide me with your guidelines for submissions from freelancers. thank you for your time Jackie
Peter Giffen, on September 21st, 2011 at 5:02 pm Said:

Hi. Best to contact me at editorial@appliedartsmag.com. peter

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