Taxi Drives Car Brand to Success
Not only have the various offices of Taxi been consistent winners in the Applied Arts Awards, they have also won repeatedly for various long-term, high-profile clients. This is especially true for MINI Canada, an account that Taxi snagged in 2002, with great expectations. “We want to introduce the MINI to Canadian consumers with a campaign designed to attract a maxi response,” said Manfred Braunl, then marketing manager for the BMW and MINI brands in Canada. . . . Read Blast from the Past.
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