AAF Dallas – the city’s advertising association and its “oldest professional and civic organization” – did a series of hilarious commercials promoting its 2012 ADDYs Awards, run earlier this month. With a theme of “Obsession has its place,” the commercials feature over-the-top commitment to advertising.
In “Mural” a father in the business comes into a living room to find that his son has scrawled in marker over the wall. He tears a strip off the youngster for his bad art direction. He demands of his son,” What does this say?”
Boy: ”‘I love you, Daddy.’”
Father: “This typeface? That typeface says I have no future. This image is worse than stock. Keep this up and you’re going to be a copywriter.”
In “The Tantrum,” as the name suggests, the advertising creative throws a hairy shit fit when given client changes to his work.