Phoenix Rises in Saskatchewan
It’s rare to receive submissions of Canadian work away from the major centres of Toronto, Vancouver, Montreal and, to a lesser degree, Halifax. And it is rarer still to get something from the Saskatchewan. I always assumed I was being punished for the fact that Saskatchewan is the only province I haven’t visited.
That said, here is some work sent to me from the Phoenix Group of Regina. Created for the Saskatchewan Ministry of Health, the campaign promotes HealthLine — Saskatchewan’s medical advice and information service — as a place to turn for mental health issues such as depression and addiction. To reach the remote audiences in Northern Saskatchewan, the Phoenix Group produced radio spots in English, Cree and Dene, and created posters for schools and community centres.
The commercial (in English) is embedded below.
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