Vancouver Aquarium, Part 2

This is the print ad created by TAXI Vancouver as part of the Rescue Stories campaign for the Vancouver Aquarium. Daisy, a baby harbour porpoise was found stranded on a beach near Victoria, British Columbia. Injured and starved, Daisy couldn't swim on her own and needed someone to hold her up. A creative volunteer made a special sling for her to rest in. Although her chances of survival were first expected to be less than 10 per cent, Daisy beat the odds and recovered.

Giant Ant Media is given the task of animating a TAXI print ad, telling the story of Daisy the porpoise

In our last Evolution feature, we tell how smashLAB created a feature-rich site for the Vancouver Aquarium. Apparently the Aquarium is shrewd in its choice of creative suppliers. We were later contacted separately by Giant Ant Media, who wanted to relate how they brought a print ad to life for the same client in a 15-second commercial. So here is the second part of our Vancouver Aquarium story.

Earlier this fall, TAXI Vancouver went to Giant Ant Media, a production studio, design shop and creative agency, to produce a 15-second TV and cinema spot as part of its Rescue Stories campaign for the Vancouver Aquarium. TAXI had engaged illustrator Eli Horn for the print portion of the campaign, to create silhouette images with copy that made up the stories of the animals being talked about.

“Our task was to bring the image of Daisy (a harbour porpoise) to life for the spot,” says Jay Grandin, CD at Giant Media. “After a series of tests, we felt limited by 2D animation, and ended up building and rigging a replica of Daisy to lay the text over, so that we could replicate the playful movements we had seen in YouTube videos of her.”

Comments

Gregmarkwheeler

January 04, 2012 03:34 PM