July 3, 2015
#TotalConsumerExperience by Wendy Helfenbaum
Interactive trailblazer Sid Lee pushes creative boundaries by using a multidisciplinary approach — from brand activation to retail genius
July 2, 2015
Why Creatives Shouldn't Give a Shit About Social Media (Unless, Of Course, They Want a Job) by Tobin Dalrymple
We tweet great work, pin things we like, read blogs to see what inspires others. When it comes time to unplug and develop an idea of our own, it can be hard to believe we haven’t seen it all before. Is the Information Age putting our collective creative consciousness at risk?
June 17, 2015
Drawing Canadian Identity by Kristina Urquhart
Montreal artist Aquil Virani creates a collaborative art piece on what it means to be Canadian using hundreds of crowdsourced sketches
May 13, 2015
Curl Power by Kristina Urquhart
A U.S. ad campaign for Dove taps Montreal-area illustator Annick Poirier to bring its latest confidence-boosting endeavour to curly-haired women everywhere
May 5, 2015
Strategy on the Shelf by Kristina Urquhart
Cory Ripley, the brains behind brand-building studio Exhibit A: Design Group, shares how he uses strategy to hook consumers — and it all happens before you know a product exists
Are you a designer, ad exec, copywriter, illustrator, interactive designer, or photographer with a flair for the written word? We're always looking for guest columnists and contributors on the Applied Arts website! Email editorial[at]appliedartsmag.com to introduce yourself.