Giving Persona to a Film Poster
February 3, 2017
A smaller version of the poster acts as the Facebook cover image
In his 1966 psychological drama Persona, director Ingmar Bergman often depicts the faces of the two main characters as merged or overlapped using camera technique and positioning. Art director Martin Dupuis of creative agency Les Évadés wanted to capture that imagery in a poster for Montreal's Cinéclub Film Society advertising a screening of Persona.
"A lot of imagery related to the film often uses the two women together, but what was nice about using illustration was the flexibility it allowed for the concept of losing one's self in the other," says Dupuis. (Theories abound that the lookalike Bibi Andersson and Liv Ullmann characters are one and the same in the film.)
He tapped Polish illustrator Patrycja Podkościelny to tackle the artwork. "I had followed [her] illustrations for a long time and this was the perfect moment to try and work with her. Her work is so great and it blended perfectly with the mood of Persona," says Dupuis.
The poster, below, is up in downtown Montreal and around Concordia University.
Client: Cinéclub Film Society
Agency: Les Évadés
Creative Director: Charles Gagnon
Art Director: Martin Dupuis
Illustrator Designer: Patrycja Podkościelny
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