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Year: 2012
Category: Complete Design Program - Complete
Title: We Make Voting Easy

To make voting easy, Elections Ontario had to make all their materials friendly and easy to understand so we gave them a whole new friendly look in both print materials and online. We redesigned everything from their voting handbooks and voter information guides, to the voter registration cards so they were easy to read. We extended this ethos to TV, OOH and a piece called ‘the householder’ that is distributed to every household in Ontario.

Voice:

Email: jesse.brook@leoburnett.ca

Ad Agency: Leo Burnett, Toronto Chief Creative Officer: Judy John Creative Direction: Judy John, Lisa Greenberg, Shirley Ward-Taggart Copywriting: Morgan Kurchak, Josh Rachlis, Len Preskow, Joy Panday Art Direction: David Federico, Scott Leder, Mike Morelli, Matthew Kenney, Ron Cueto, Brendan Good Designer: Scott Leder, Chris Duchaine, Kimberley Pereira, Jeff Watkins, Tracy Ma Illustration: Chris Duchaine, Kimberley Pereira, James Joyce Photography: Jesse Senko Producer: Jacqueline Bellmore Director of Creative Technologies: Felix Wardene Web/Flash Developer: Jacqueline Adediji Developer: Matthew Rependa Group Account Director: David Buckspan Account Executive: Danielle Iozzo, Tara Collins Planner: Brent Nelsen Project Manager: Cimmeron Kirk, Kenneth Hor Client: Elections Ontario