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Year: 2012
Category: Logo/Wordmark/Brand Identity - Series
Title: The Grid Identity

The Grid is a weekly Toronto magazine for people in their 20's and 30's that focuses on the latest neighbourhood news and events. The concept for the identity stems from the idea that city streets are conduit which feeds through the neighbourhoods while the logo itself becomes the electrical hub or node. If a logo node gets plugged into the conduit it begins feeding the city with news, culture and entertainment.

Voice: 604-685-8911

Email: amelia@rethinkcanada.com

Agency: Rethink Art Direction: Irene Pau Photography: Sean J. Sprague Studio Artist: Jonathon Cesar Account Manager: Chantelle Brinkley Client Supervisor: Laas Turnbull Creative Direction: Chris Staples, Ian Grais Design: Jeff Harrison Producer: Ninette Aves Writer: Adam Bailey