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Year: 2012
Category: Public Service/Charity Design - Single
Title: DIS

In order to get people to think differently about disabilities, we created a book that forced the reader to literally change negative words into positive ones by breaking stereotypes before even reading the content.

Voice:
Website: maclaren.com/calgary
Email: mike.meadus@maclaren.com

Ad Agency: MacLaren McCann Calgary Creative Direction: Mike Meadus Art Direction: Mark Lovely Copywriting: Sean Mitchell Photography: Brian Harder Production Manager: Marsha Walters