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Year: 2011
Category: Newspaper - Single
Title: Toy Flyer
Walmart, the world’s largest retailer, wanted to be seen as the ultimate toy destination for Christmas shoppers.A very unique holiday toy flyer was created. Custom die cuts were used to make it look like a child had used scissors to cut out all their favourite toys for their Christmas wish list. The back page featured the following message: “Your kids already know what they want for Christmas.” Over 200,000 flyers were distributed.
Voice: 416.926.7300
Website: www.jwtcanada.ca
Email: torcreativeservices@jwt.com
Executive Creative Direction: Martin Shewchuk, Paul Wales Art Direction: Craig Markou Copywriting: Colin Winn Print Producer: Stacey Towey Printing Company: PLM Group Account Supervisor: Genevieve Cote Group Creative Direction: Colin Winn, Craig Markou Managing Director: Susan Kim Kirkland Ad Agency: JWt
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