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Year: 2011
Category: Billboard - Single
Title: Worth The Mess
There are two things people know about a Big Mac. It's big and filled with delicious stuff, and it's messy.We wanted to remind consumers that this is one burger that is worth the mess.
Voice:
Website: www.cossette.com
Email: angela.pagliaroli@cossette.com
Ad Agency: Cossette Client: McDonald's Restaurants Canada Limited Chief Creative Officer: Dave Douglass, Pete Breton Creative Direction: Matthew Litzinger, David Daga Copywriting: Chris Duffett Art Direction: Scott Johnson Agency Producer: Kelly Dhillon Account Executive: Megan Van Vugt Account Director: Jason Lorencz Agency Producer: Michele Sung
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