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Year: 2012
Category: Public Service/Charity - Single
Title: Remember

Originally designed as a print ad, the concept is based on the image of six war Veterans standing side by side in salute position. From a distance, each individual forms the shape of a number “1”. With the addition of slashes separating the pairs of individuals, the six Veterans form an image of the date “11/11/11”.

Voice: 416 972-7721
Website: ddbcanada.com/


Ad Agency: DDB Canada/Toronto Creative Direction: Todd Mackie, Todd Mackie, Denise Rossetto, Denise Rossetto Art Direction: Italo Siciliano, Italo Siciliano Copywriting: Matt Antonello, Matt Antonello Associate Creative Director: Paul Riss, Paul Riss, Matt Antonello, Matt Antonello Print Producer: Rose-Ella Morrison, Rose-Ella Morrison Account Manager: Mike Prentice, Mike Prentice, Sarah Thornley, Sarah Thornley Photography: Andrew B. Myers, Andrew B. Myers Print Production: AdRules, AdRules Production Company: Westside Studios, Westside Studios Printing Company: Clockwork Productions, Clockwork Productions Video Editor: Johnathan Kirshenbaum, Johnathan Kirshenbaum Flash Developer: Brendyn Zachary, Brendyn Zachary Media Agency: OMD, OMD