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Year: 2012
Category: Experiential/Event - Single
Title: Remember
Originally designed as a print ad, the concept is based on the image of six war Veterans standing side by side in salute position. From a distance, each individual forms the shape of a number “1”. With the addition of slashes separating the pairs of individuals, the six Veterans form an image of the date “11/11/11”.
Voice:
Website: ddbcanada.com/
Ad Agency: DDB Canada/Toronto Creative Direction: Todd Mackie, Denise Rossetto Art Direction: Italo Siciliano Copywriting: Matt Antonello Associate Creative Director: Paul Riss, Matt Antonello Print Producer: Rose-Ella Morrison Account Manager: Mike Prentice, Sarah Thornley Photography: Andrew B. Myers Print Production: AdRules Production Company: Westside Studios Printing Company: Clockwork Productions Video Editor: Johnathan Kirshenbaum Flash Developer: Brendyn Zachary Media Agency: OMD
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