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Come visit Applied Arts at this year's ProFusion Pro Imaging Expo! We'll be handing out magazines and have great subsciption offers you wouldn't want to miss. |
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Not a subscriber? Not a problem! Subscribe today and qualify for our tiered dental and medical packages offered at low monthly fees! Life, Disability and Critical Illness insurance also available. |
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Year: 2011
Category: Experiential/Event - Single
Title: MINI 'Vending Machine'
The MINI Vending Machine is the largest ever fully-interactive night projection in Canada which showcases the latest 2011 MINIs in a variety of different colour combinations and accessories. Passersby can interact with the projection by texting to a short code to select the MINI of their choice. This triggers the MINI they've selected to drive to the bottom in a fun animation. As the animation plays, a personalized-response SMS message is dispatched to the participant.
Voice: 4164551560
Website: www.taxi.ca
Email: natasha.polak@taxi.ca
Executive Creative Direction: Lance Martin Client: MINI Canada Art Direction: Jeff MacEachern Copywriting: Alanna Nathanson Account Manager: Tina Tieu Agency Producer: Sam Benson, Hanna Bratt Media Agency: Media Experts Animation: Hatch Studios Interactive: Fourth Wall Mobile Marketing: Mythum Projection Company: The Media Merchants Ad Agency: TAXI 2
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