Year: 2009
Category: Online Campaign - Single
Title: Pepsi Joy it Forward

PEPSI plugged into social networks to re-launch the brand. We handed power to the people to play viral games, share wall posts, tweet/re-tweet and engage in online events like backstage live at the MMVAs. The positivity of POP never spread so fast.

Voice: 416-972-5466
Website: proximity.ca bbdo.com
Email: matt.dipaola@proximity.ca

VP, Creative Director: John Gagne Associate Creative Director: Dave Stevenson, Jeff Vermeersch Art Direction: Theo Gibson Copywriting: Jeff Middleton Account Supervisor: Paul Lin Account Executive: Alisha Vig VP, Account Director: Stephanie Wall Account Planner: Dino Demopoulos Production Manager: Karan Deepak Sound Designer: Simon Edwards Proximity Canada: Proximity Canada

Winning Website: joyitforward.ca

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The 2017 Applied Arts Awards launch on November 25, 2016! This is the first time the call for entry will be open for all programs at the same time. Stay tuned for more exciting developments as we celebrate the 25th anniversary of our awards.