Year: 2009
Category: Online Campaign - Single
Title: Pepsi Joy it Forward

PEPSI plugged into social networks to re-launch the brand. We handed power to the people to play viral games, share wall posts, tweet/re-tweet and engage in online events like backstage live at the MMVAs. The positivity of POP never spread so fast.

Voice: 416-972-5466
Website: proximity.ca bbdo.com
Email: matt.dipaola@proximity.ca

VP, Creative Director: John Gagne Associate Creative Director: Dave Stevenson, Jeff Vermeersch Art Direction: Theo Gibson Copywriting: Jeff Middleton Account Supervisor: Paul Lin Account Executive: Alisha Vig VP, Account Director: Stephanie Wall Account Planner: Dino Demopoulos Production Manager: Karan Deepak Sound Designer: Simon Edwards Proximity Canada: Proximity Canada

Winning Website: joyitforward.ca

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