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Year: 2011
Category: Game Design & Development - Single
Title: Hasbro - Guess Who Digital
We saw that despite our efficient digital lives, they frequently end up disconnecting us from our daily surroundings. For a brand like Hasbro, it’s challenging to stay relevant in a time when most people use a mobile phone to socialize. So we translated popular digital behavior in a way that would get people to connect physically. This manifested in a mobile game which results in a potential physical interaction.
Voice: +1 347 735 1009
Website: luonglu.com
Email: lluluong@gmail.com
Student: Jamie Leach, Luong Lu School: Miami Ad School
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